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I’m an award-winning journalist who explores beauty culture and questions the power that pretty privilege has over our lives. I’m so passionate about this topic that I’ve written a book on it called UGLY: Giving Us Back Our Beauty Standards (2023, Blink) which was serialised by The Guardian and Independent and featured by Vogue, Elle and many more.
Much of my work is as a speaker and I have curated, moderated and appeared on panels at Women Of The World and Stylist Live plus numerous literary festivals. I also regularly host beauty events with global brands like Sunday Riley, YSL and The Body Shop.
I’m also beauty columnist for The Guardian Saturday magazine, freelance Beauty Director at Condé Nast Traveller, and contribute to several international publications.
And after spending 15 years working on some of the UK’s biggest magazines, I now use my editorial experience to deliver authentic content and innovative strategy for brands.
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UGLY UGLY UGLY
Giving us back our beauty standards
My debut non-fiction book, UGLY.
In UGLY, Anita uncovers where these beauty standards started, unpicks why they’re been perpetuated, and unmasks the structure that continues to support them. From the ever-growing cosmetic surgery industry, to the hidden pitfalls of ‘pretty privilege’, it is time to finally break free from those limited beauty standards, because feeling ugly should have nothing to do with how we look, and everything to do with who wants us to feel lacking.
TESTIMONIALS
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“Anita’s experience in the industry both as a journalist and a brand consultant gives a very unique, detailed and practical look at how to really finesse and cut through to ensure maximum results when pitching. From the angle to the actual approach, creative AND insider anecdotal tips, this was by far the strongest refresh AND new learnings workshop I’ve attended in a very long while.Add to that specific bespoke advice from pre-submitted questions in a confidential and constructive discussion environment, and the “story” here is – SIGN UP. NOW.
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“Anita possesses a deep understanding of beauty trends and has a fantastic ability to translate that knowledge into compelling brand-led content. It is always an absolute pleasure to work together!”
“Anita is one of the most respected beauty journalists in the industry. Her commitment to integrity coupled with a forward-thinking and intelligent approach sets an inspiring precedent to both industry and brands. Through her dedication to challenging conventional norms and consistently pushing traditional boundaries of beauty standards, Anita is an important and influential voice in driving awareness of the issues that often would go unspoken.”
“With Anita’s work it’s like reading a novel – it starts brilliantly, keeps you engaged through the middle and doesn’t tail off at the end. There are all sorts of surprises still to come. She’s a really talented writer…we all felt strongly that she sets a new standard.
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“We reached out to Anita for some consultancy on a brand project we were working on, and she was brilliant. Her thoughts and inputs were spot on and clearly carefully considered. We appreciated the detail with which she responded to the brief, and how genuinely lovely she was to work with. We’ll be coming back for more should the opportunity arise, and would recommend Anita to anyone needing a sharp eye and mind on all things beauty.
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“I have worked with Anita for over a decade and her level of beauty industry knowledge and cultural expertise is unparalleled. Anita is a trusted journalist and brand consultant who I consistently approach for beauty insights, trends and brand strategy. She always offers honest and integral advice both to beauty consumers and the beauty industry; I highly recommend working with her.”